The Rocks

The Rocks is a stand alone accommodation located under the beautiful Hinuera Stones just passed Karapiro. Frances (Business Manager) wanted a clean sophisticated visual identity that was easily identified with The Rocks (as well as being their main touchpoint) and their iconic landscapes that they could easily carry across all applications. The inspiration of this logo coming from the huge Hinuera stones that watch over the accommodation and the earthy tones of the environment and decor used through out the house.

The typeface of this logo supporting the contemporary, minimalistic design with a heavier weight to be cohesive and uniform with the weight of the design element.
The word “Rocks” has been highlighted with a thicker weight to emphasise the design element and standout as the core business attraction to the viewer/audience. I have chosen a deep
green so that the there is still a strong contrast when against lighter busier backgrounds.

You may also like

Rowe Interiors
2018
Gravitas Media
2017
The Feel Good Collective
2019
Content Creation
2019
Borrowed From Your Sister
2018
Locals&Growing
2017
Jiaozi
2017
Frank
2019
Lend the Look
2018
PWC Office Illustrations
2017
↑Back to Top

Insert copy here, which should vary depending on your region. Accept